A general decline in enrollment has colleagues looking for ways to outreach. Now, a fancier way to bring more attention to our ESL programs has been approved. We can now produce and hang a 10-foot-long-and-two-foot-high banner over the softball field fence facing Mission Road.
But first, we need exceptional communicators, i.e. YOU, to come up with a catchy slogan to be printed big on our banner. Ideally, the slogan should not be wordy, too aggressive, or condescending, or just talk about what we do. Rather, it should speak to the heart of who we are as ESL educators, it should resonate with the community, and it should inspire action.
Incidentally, if you are interested, this popular TED talk on inspired thinking offers a compelling reason why we should communicate the why, and not the what.
So, when you are ready to join colleagues as a virtual team to work on the catchy phrase, just double-click anywhere on the Padlet wall below and follow the format of the 3 examples already on the wall. I hope to submit the banner creation order to Creative Services before the upcoming week-long Thanksgiving break.
Thanks!
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